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Project
Dao Xiang Chun New Year Campaign
Role
Narrative, Illustration
Category
Advertising, Illustration
Year of Completion
2020

During the Chinese new year, family members will gather to celebrate this big moment and of cause with gifts. one of the popular offerings is the traditional Chinese desserts. Daoxiangchun is one of the popular choices. This is a brand with a long history and
variety of desserts. For this project, I'd like to illustrate the horizontal poster that can be put in malls or supermarkets. The theme of this project is to celebrate the year of ox and share the joy while eating those delicious desserts with their families.



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